September 2013

23.09.13 - Importance of photography within fashion industry

fancy fashion dress

Fashion, in its ample spectrum of meaning, is interlinked with photography as the two sides of a page. Gilles Lipovetsky, a French scholar whose 1987 work on fashion was first translated into English in 1994, takes the broadest perspective on the contemporary implications of fashion. In his view ―rejecting Foucaultian arguments―, fashion promotes modernity, defined primarily as freedom from tradition, and valuing individual autonomy. He contends that fashion seduces through “the multiplication of prototypes, and the possibility of personal choice”.

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04.09.13 - Branding and Photography

fashion shoot seaside Branding is of paramount importance in today´s business environment. A brand is more than a logo. A brand is a network of associations with a name (or image) in the brain of a person.

Your brand can be associated, for example, with peace, calmness, energy, strength, vitality, tenderness, and so on. All of these nouns release emotions. An emotion moves you to act.

If you are a business leader ―no matter if your firm is big or small―, you need a successful branding strategy to boost your sales and to create favorable visibility for your product or service.

It´s clear that out there you can get a lot of creative graphic designers that are very capable of inventing a nice logo accordance with your tastes. However, branding is much more than a good logo, full of colors and curvilinear forms.

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